I woke at 6am, knowing I needed to finish my marketing assignment today. It's bigger and more complex than I expected but already I see the beauty and sense of what it is teaching me.
This course is all about authentically marketing your business. It's not about bluff, bluster, or exaggeration. It's about telling your story and telling it true. But it's challenging. It's demanding. I like it.
If you were to watch the video of me writing this post, you might be tempted to send it viral. I'm not sure but I think it might be amusing. I woke at 6am, sneezing. Nose running like a river in flood. It's this thing that I do here in Genova sometimes. A small allergy I suspect but no, no anti-histamines thank you very much.
There is a mountain of paper kitchen towels next to me here. I stop to sneeze 3 or 4 times every few minutes. Then continue ... writing, finding the photograph. Concentrating. Sneezing, blowing my nose. Typing. Laughing at myself as I became aware of the scene.
It looks like another blue sky day outside my window and Stefano's Righicam promises 12 celsius today. I will write and that's not to be sneezed at ... because yesterday I was formally introduced to the Tramontana Scura. The dark north wind. It was cold and rained periodically.
This morning the sun has already turned the building down by Porta Soprana a pale gold. My camera may come with me when I go out in search of that first espresso. The light here, in this city of soft golds through into orange, is often divine but it's not simple to find. You have to hunt for it. To allow for the fact that the narrow carrugio sometimes only see the midday sun. It is a city of mystery. A maze of a city.